Email Marketing Specialist

Skills
Email MarketingKlaviyoSMS MarketingLifecycle MarketingCRM MarketingA/B TestingMultivariate Testing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years of experience in lifecycle marketing, CRM, or email marketing within a DTC consumer brand
  • Hands-on experience building and managing campaigns and automated flows in Klaviyo
  • Strong understanding of customer lifecycle marketing, segmentation, and personalization
  • Experience supporting subscription-based businesses is highly desirable
  • Excellent attention to detail with strong QA and project management skills
  • Comfortable interpreting campaign performance data and making optimization recommendations
  • Strong organizational skills with the ability to manage multiple campaigns simultaneously
  • Collaborative working style with excellent communication skills

Nice to have

  • Detail-oriented
  • Data-driven
  • Organized
  • Collaborative
  • Customer-focused
  • Analytical

Day to day

  • Own the day-to-day execution of email and SMS lifecycle campaigns with precision and speed
  • Build, QA, schedule, and deploy automated customer journeys that reach the right audience at the right time
  • Analyze performance data and optimize segmentation, testing, and personalization to improve engagement, retention, and revenue