Email Marketing Specialist
Skills
Email MarketingKlaviyoSMS MarketingLifecycle MarketingCRM MarketingA/B TestingMultivariate Testing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of experience in lifecycle marketing, CRM, or email marketing within a DTC consumer brand
- Hands-on experience building and managing campaigns and automated flows in Klaviyo
- Strong understanding of customer lifecycle marketing, segmentation, and personalization
- Experience supporting subscription-based businesses is highly desirable
- Excellent attention to detail with strong QA and project management skills
- Comfortable interpreting campaign performance data and making optimization recommendations
- Strong organizational skills with the ability to manage multiple campaigns simultaneously
- Collaborative working style with excellent communication skills
Nice to have
- Detail-oriented
- Data-driven
- Organized
- Collaborative
- Customer-focused
- Analytical
Day to day
- Own the day-to-day execution of email and SMS lifecycle campaigns with precision and speed
- Build, QA, schedule, and deploy automated customer journeys that reach the right audience at the right time
- Analyze performance data and optimize segmentation, testing, and personalization to improve engagement, retention, and revenue
