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Email Marketing Specialist
Skills
Attention To DetailCopywritingEmail MarketingEvent ManagementMarketing ManagementMarketing StrategySearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of experience in email marketing lifecycle marketing or marketing automation
- Proven ability to write email copy that balances education engagement and conversion
- Hands-on experience with CRM and email marketing platforms such as HubSpot GoHighLevel ActiveCampaign or similar tools
- Strong understanding of segmentation audience management list hygiene and deliverability
- Experience building managing and optimizing automated email sequences from scratch
- Strong analytical skills with the ability to interpret campaign performance and make data-driven recommendations
- Financial publishing education membership or subscription-based business experience is a plus
Nice to have
- Execution-driven
- Fast-moving
- Analytical
- Creative
- Ownership mindset
- Testing mindset
Day to day
- Own and manage lifecycle email programs across key audience segments.
- Design, build, and optimize automated customer journeys that nurture, convert, and retain members.
- Write compelling email copy that educates, increases engagement, and drives action.
- Develop value-based content that keeps prospects and students engaged throughout their journey.
- Segment audiences and personalize messaging based on behavior engagement and lifecycle stage.
- Monitor campaign performance and report on engagement conversion and revenue impact.
- Manage email deliverability list health and CRM best practices.
- Partner with sales operations accountability and marketing teams to support launches events and business initiatives.