Remote Email Marketing Specialist Job in Verona, NY Turning Stone Enterprises

Who you are

• A Bachelor’s degree in Marketing, Computer Science or related field or equivalent experience.
• Experience in designing and formatting email templates, delivery and execution of email campaigns, and reporting analyses of campaign engagement and production.
• A comprehensive understanding of email best practices, testing, deployment, and reporting using CRM platforms (Adobe Campaign Standard preferred).
• A proficiency with HTML/CSS for email design and manipulation.
• Knowledge in data privacy laws (GDPR, CCPA, CASL).
• Ability to obtain and maintain valid gaming license as required for Oneida Nation Enterprises.
• Excellent verbal and written communication skills.
• Project Management efficacy: highly organized, results-oriented, and able to take initiative and lead projects.
• The ability to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendors.

Desirables

• Campaign Experience
• Digital Marketing Knowledge
• Email Design Skills
• Understanding of Journey Mapping
• Landing Page Creation
• Marketing Strategy Development
• Strong Writing Skills

What the job involves

• The Email Marketing Specialist will work under the CRM Manager and collaborate with the enterprise and casino marketing teams to elevate our brands’ presence, increase guest engagement, and drive long-term profitability not only through email, but also direct mail and SMS communications.
• Execute and measure performance of various communication campaigns for brands including Turning Stone Resort Casino, YBR Casino & Sports Book, Point Place Casino, The Lake House at Sylvan Beach, hotels, golf, spas, restaurants, nightlife, weddings, sales, convenience stores, retail stores, marinas, and eco-tourism.
• Craft and deliver reporting analyses, along with opportunistic recommendations, to marketing leadership.