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Email/SMS Marketing Manager
Skills
ShopifyBank ConfirmationConsumablesConsumer BrandingContextData IntegrityLifestyle Brands
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3-5+ years of email and SMS marketing experience at DTC consumer brands, ideally in health wellness beauty or consumables
- Deep hands-on Klaviyo expertise including advanced flow architecture dynamic segmentation deliverability optimization A/B testing and performance analytics
- Hands-on experience with Shopify Plus and Recharge in a subscription DTC context
- Proficient with HTML and CSS for email template customization and rendering troubleshooting
- Power user of Excel Google Sheets and AI platforms for data analysis reconciliation and reporting
- Demonstrated procedural QA discipline with documented checklists and clean execution at scale
- Hands-on experience reconciling data across email subscription ecommerce and attribution platforms
- Solid understanding of compliance for email and SMS marketing including FTC TCPA CAN-SPAM and GDPR
- Comfortable working independently against a roadmap while staying tightly aligned with a strategic leader
- Remote-first mindset with strong written communication
Nice to have
- Detail-oriented
- Execution-driven
- Data-fluent
- Data-rigorous
- Strong collaborator
- Fast-paced mindset
- Remote-first mindset
Day to day
- Execute day-to-day email and SMS campaigns across lifecycle programs for a fast-growing DTC health and wellness brand
- Build, QA, and deploy automated flows, dynamic content, segmentation, and scheduled sends with precision and consistency
- Monitor deliverability, data integrity, and reporting while partnering closely with lifecycle, copy, ecommerce, and CX teams