Engagement Lead
Skills
Analytical SkillsAutomationCustomer ExperienceCustomer Relationship ManagementLoyalty MarketingMarketingMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years in engagement, retention, and loyalty marketing with CRM depth
- Subscription/app-based business experience, preferably in Financial Services
- Expert in marketing approaches for behavior change
- Proven record in delivering marketing strategies and meeting KPIs
- Skilled in stakeholder management and communication
- Team leadership and talent development experience
- Knowledge of CRM platforms (Iterable, Hubspot, Braze), HTML, CSS, and MarTech tools
- Data handling and BI tools expertise (Looker, Tableau)
Day to day
- Lead the member engagement function. Develop member-first strategies through data. Foster team development and stakeholder collaborations.
- Oversee engagement marketing functions across the UK/Europe team to meet objectives and KPIs. Drive strategic initiatives in the German market.
- Analyze and enhance team initiatives, performance, and communications. Autonomously lead and provide insights to senior stakeholders.