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Enterprise Marketing Manager

Skills
Software As A ServiceAcceleratorCustomer MarketingDirect AccessMarketing ProgramsPlaysProject Portfolio Management
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years in enterprise field or account-based marketing
  • Proven experience driving both new logo acquisition and account expansion
  • Strong digital marketing and in-person field execution skills
  • Experience building demand funnels and internal routing processes
  • Comfort working in complex multi-stakeholder organizations
  • Background in B2B SaaS hospitality technology or data and analytics preferred
  • Strong strategic thinking and go-to-market planning skills
  • Experienced ABM practitioner with intent data and segmentation knowledge
  • Excellent communicator and relationship builder
  • Highly organized and able to manage multiple workstreams
  • Comfortable working with data pipeline metrics and conversion performance

Nice to have

  • Strategic thinker
  • Builder mindset
  • Sales mindset
  • AI-native
  • Highly organized
  • Commercially sharp

Day to day

  • Build and own the enterprise marketing strategy for new logos and account expansion
  • Develop and execute account-based marketing programs aligned with enterprise sales priorities
  • Design multi-channel engagement plans using digital content field events and account intelligence
  • Create field marketing initiatives and sales enablement assets that support pipeline growth
  • Use AI and data to personalize campaigns improve workflows and strengthen commercial outcomes