Event and Field Marketing Manager
Skills
Software As A ServiceCateringData AnalyticsEvent MarketingExecuting EventsLanding PagesMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Five or more years of experience in event marketing field marketing or related B2B marketing role
- Experience managing a large portfolio of trade shows conferences sponsorships and field events
- Ability to connect event activity to marketing sales relationship-building and revenue goals
- Strong project management skills with ability to manage several complex programs simultaneously
- Hands-on approach with willingness to manage both strategy and detailed execution
- Experience managing budgets negotiating contracts and working with agencies and vendors
- Strong communication and cross-functional collaboration skills
- Experience with CRM marketing automation project management and event technology platforms
- Strong analytical skills and experience reporting on event performance and ROI
- Ability to travel occasionally and support events outside standard business hours
Nice to have
- Strategic
- Detail-oriented
- Analytical
- Collaborative
- Hands-on
- Organized
Day to day
- Lead the annual event and field marketing strategy for trade shows conferences sponsorships and regional programs
- Plan and execute end-to-end events including logistics booth design staffing promotional materials and on-site activation
- Develop pre-event and post-event marketing campaigns that drive awareness registrations meetings leads and follow-up
- Measure event performance analyze ROI and recommend improvements to strengthen future participation
Hiring process
- Apply online