Field Marketing Manager UKI
Skills
Channel StrategyData AnalyticsEvent MarketingInterest RatesMarketing AnalyticsMarketing ProgramsOptimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in Marketing Business or related field MBA preferred
- 7+ years scaling field marketing programs in fast-growing tech companies
- Direct pipeline accountability with a proven record of exceeding revenue targets
- Strong understanding of demand generation funnels sales processes and revenue operations in B2B environments
- Proven ability to build digital experiences account-based campaigns and omnichannel strategies
- Strong partnership skills with sales leaders and ability to discuss pipeline conversion and revenue impact
- Advanced proficiency in pipeline attribution conversion analysis and ROI optimization using Salesforce Marketo and data analysis platforms
- Exceptional written and verbal communication skills
- Highly organised with the ability to prioritise and manage multiple demand generation initiatives
- 20%-25% domestic travel
Nice to have
- Strategic
- Data-driven
- Collaborative
- Highly organised
- Innovative
- Commercially minded
Day to day
- Lead the UKI field marketing strategy across direct and indirect GTM motions to generate pipeline and accelerate sales cycles
- Plan and deliver high-impact virtual and in-person events targeted demand generation campaigns and account-based programs
- Partner closely with Sales Channel BDR Corporate Marketing and regional teams to create aligned omnichannel initiatives that drive measurable revenue growth
