Field Marketing Specialist

Skills
Attention To DetailBrand AwarenessCampaignsEvent CoordinationField MarketingMarketing CampaignsMarketing Materials
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in Marketing or related field preferred
  • 3-5 years’ experience in marketing, preferable in real estate or with a franchise organization
  • Direct experience in project management and project based environment
  • Proven experience in developing marketing campaigns and materials with supporting proven results
  • Ability to optimize brand resources into a comprehensive strategy
  • Ability to manage multiple stakeholders
  • Superior skills in Microsoft Excel, PowerPoint and Word.
  • Strong attention to detail
  • Pronounced initiative and ability to problem solve in a fast paced environment
  • Vendor management experience preferred
  • This role does not have any direct reports, management experience not required
  • Willingness to travel up to 10% of the time (about 2 events per year)

Nice to have

  • Attention to detail
  • Resourceful
  • Collaborative
  • Analytical thinker
  • Proactive
  • Problem solver

Day to day

  • Support and oversee marketing projects, campaigns, tools and resources to increase brand awareness and network marketing support, including managing frequency, cadence, and content mix of projects
  • Develop marketing materials such as brochures, flyers, social media posts, and email campaigns for the affiliate network through our creative firm
  • Assist with the planning and management of national events to showcase brand products and drive network engagement
  • Manage brand marketing programs and platform, including overall management of the brand luxury marketing program and other marketing platforms, including management of marketing materials on brand extranet
  • Work with the internal teams, agency partners and vendors to align marketing efforts with goals and provide support as needed
  • Track and analyze the performance of marketing campaigns, programs and platforms to provide insights for improvement
  • Additional responsibilities as required