Founding Growth & Marketing Lead

Skills
Business InsightsCampaignsCustomer AcquisitionMarketingMarketing CampaignsMarketing StrategyResearch Skills
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Strong communication skills across written and digital platforms
  • Experience in marketing content or audience growth
  • Ability to conduct research and translate insights into strategy
  • Project management skills and ability to manage multiple initiatives
  • Self-starter mindset with comfort in early-stage environments

Nice to have

  • Startup experience
  • 0→1 mindset
  • Social media strategy
  • Growth marketing
  • Brand development
  • Customer acquisition
  • Partnerships experience
  • Interest in family tech
  • Interest in storytelling
  • Interest in emotional wellness

Day to day

  • Conduct market and audience research to shape positioning and messaging
  • Develop and execute early-stage marketing campaigns across social email and web
  • Create compelling brand storytelling and support go-to-market efforts for MVP and beta launch
  • Support partnerships outreach and community-building while translating insights into actionable strategy

Hiring process

  • Apply via LinkedIn
  • Share a brief note on why this role resonates
  • Include examples of relevant work projects or campaigns