As more of the shopping journey shifts to Instagram, Tik tok, ChatGPT and Google, purchase decisions form before consumers reach your site.  And most commerce stacks still treat every visit the same. 

Context is lost. Experiences are generic. Conversion suffers.

Spangle turns lost context into revenue by delivering adaptive experiences from discovery to conversion.

Spangle is an agentic infrastructure layer that transforms high-intent clicks from discovery platforms into context-aware, immersive onsite shopping journeys. Spangle's AI Agents adapt in real time to user behavior and dramatically outperform static web pages.

Founded in 2024, Spangle AI is backed by top-tier venture firms and led by a team with over 30 years of experience scaling AI and commerce at Amazon, Saks, and other global leaders. As serial entrepreneurs and domain experts, we’re building the infrastructure to power the next generation of intelligent commerce.


SpangleAI

Building the agentic infrastructure layer that delivers adaptive experiences from discovery to conversion

About SpangleLaunched in 2025, Spangle AI helps enterprise retailers win AI-driven product discovery, connecting discovery to conversion. We've partnered with enterprise brands like REVOLVE, Alexander Wang, and Steve Madden, delivering up to 50% conversion lifts and 2x ROAS improvements.
Spangle creates commerce experiences around customer intent. Generic AI knows the internet. Spangle knows your brand.
Backed by top tier VCs with $21M in funding, Spangle is founded by serial entrepreneurs with 30+ years scaling AI and commerce at Amazon, Saks, and Gap, we're building the commerce infrastructure for the agentic era, where ChatGPT Shopping, Google AI Overviews, and Meta are reshaping how consumers discover and buy.Spangle won NRF’s VIP (Vendor in Partnership) Award for Best AI-Driven Marketing Solution and was recognized in Business of Fashion’s AI startups to Watch within its first year of launch. The roleOwn Spangle's product marketing end-to-end. Translate our positioning into every artifact that turns strategy into revenue: website, demos, customer stories, sales enablement, founder platform, and buyer education. Make Spangle the company every enterprise retailer thinks of when they need to win AI-driven product discovery.
Your primary job is to make complex ideas obvious. If we're successful, the market will understand Spangle before they ever talk to Sales.
This is not a traditional VP Marketing role or a demand-gen role. It's a founding product marketer who ships. You'll roll up your sleeves and create the artifacts that turn product and customer insights into a repeatable commercial advantage. You'll work directly with founders, customers, product, and sales, and use AI extensively as a force multiplier.
If you want to define a new category with real customers, real proof, and a founder who's built at scale before, this is it. You'll help define how one of the first AI-native enterprise software companies is built.
What you'll personally ownThe website. Rewrite it. Continuously improve it. Every buyer who arrives should immediately understand Spangle's differentiation. Own the words, the demo flow, and the customer proof surfaces.Customer discovery. Spend time with customers every week. Learn how buyers describe their problems, what objections keep coming up, and what language lands. Feed those insights back into Product, Sales, and company messaging. Customer discovery feeds every other artifact you'll produce. The best product marketer at this stage is part product manager, part storyteller.Sales narrative and demo, with Product and Sales. One story every salesperson tells. Demo flow that shows how the engine reasons across customer intent, brand, catalog, and business context. That reasoning is the "aha" that separates Spangle from AI-visibility measurement and personalization in 90 seconds. Sales deck. ROI framing. Objection-handling talk tracks.Customer stories. Turn every enterprise customer into a reusable narrative. Written case studies, video, on-stage moments, quotes for the press.Founder platform and thought leadership. Company LinkedIn cadence and content quality. Keynote materials, panel prep, podcast prep. Op-ed placement in BoF, Modern Retail, Digital Commerce 360. Editorial calendar around the Observation ("Customers experience one brand. Retailers still operate through disconnected teams, tools, and workflows"). Long-form essays on our mission. Buyer education content. Canonical glossary and educational pages that help buyers understand what Spangle does before they meet us. Flagship comparison pages. FAQ, how-to, and decision-help content that compounds for years. Buyers first; AI discoverability follows.Analyst and influencer relationships. Forrester, Gartner, IDC coverage of commerce + AI. Retail-tech influencers who shape category conversation. Direct relationships, not agency-mediated. These come after content and story exist; not before.Press and conference presence. Modern Retail, BoF, Digital Commerce 360, Glossy, Retail Dive, business and tech media. Stage strategy across Shoptalk, NRF, BoF VOICES, eTail. We have meaningful connections into Shoptalk and NRF programming that we'll introduce you to.
How you'll workLean by design. Personally build the foundation. Scale the team only when the business genuinely requires it.
Month 0–6: just you, plus AI tools, plus one design/video contractor as needed.Month 6–12: possibly add a content marketer or marketing analytics specialist if measured signal justifies.Year 2: consider one specialist hire only if the business requires it.
We expect you to use AI as a force multiplier in your daily work. We care about output, not headcount. No outside PR firms. No agency layers. Direct relationships, AI-amplified outreach, you own it.
Who succeeds hereWrites exceptionally well. Homepage, essay, deck, press release, LinkedIn post. You can ship any of them and they'll be good.Uses AI daily to accelerate the work. Claude, GPT, Perplexity, Cursor in your workflow. You have built personal automations and can walk us through your stack with specificity.Ships quickly. More things done than said.Comfortable creating with little structure. You don't need briefs; you generate them.Equally comfortable talking to customers, writing a homepage, building a demo narrative, or briefing an analyst. You don't specialize in one channel; you own the whole story.Wants to build the market, not manage a marketing department.
Required experience8+ years in B2B SaaS product marketing; last 3–5 as senior IC or founding PMM at a Series A–C startup that compounded into a recognized name.Track record of personally writing and shipping category-defining artifacts. Homepage, launch narratives, sales decks, customer stories, comparison pages, analyst briefings. With your hands on the work, not your name on the org chart.Positioning-first thinker. You lead with messaging architecture, competitive positioning, and buyer-language rigor. Sales enablement is a natural downstream output for you, not a separate skill.Comfort with measurement. You treat positioning as testable hypotheses and have built dashboards.Founder-partner energy. Amplify a founder voice; don't replace it.
Ideal experienceFounding PMM at a company that went $0 → $20M+ ARR with a small team.AI-native startup background (Anthropic, OpenAI, Perplexity, Cursor, Linear, Vercel, Cohere, Notion) or commerce-adjacent (Klaviyo, Attentive, Shopify Plus partners).Compounded a positioning across surfaces at scale.Experience creating evergreen educational content that compounds over time.Direct working relationships with B2B SaaS press and analysts, or a retail-tech press network.
Our CultureGenAI-native in how we build, sell, and operateHigh ownership, low overhead, and bias toward actionFocus on speed, experimentation, and executionDeep emphasis on creating clear, demonstrable customer valuePreference for builders and operators over hierarchyStrong belief in in-person collaboration
Why SpangleOpportunity to shape enterprise sales for a category-defining GenAI commerce platformDirect partnership with the founding team who built AI solutions at scale for Amazon, Saks and marquee brands and retailersMeaningful ownership and impact at an early stage with ample career growth opportunitiesCompetitive salary with uncapped commission and equityBenefits: Health, dental, and vision insurance, 401(k), Unlimited PTO
Spangle is an equal opportunity employer. Click here to apply. https://ats.rippling.com/en-GB/spangleai/jobs/1099d1ef-54be-4b64-a35f-ad0ecf84f566In your application, please include
A short note on why this role and why nowThree pieces of content you personally shipped in the last 12 months — links to the content, plus a one-sentence note on what each producedA description of your AI stack and one automation you built that compounded

Founding Product Marketing Lead

What the job involves