Freelance Digital Specialist

Skills
APIAnalytical SkillsCustomer ExperienceEventsManagementMeasurementsOptimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Strong hands-on experience with Meta Ads Manager for builds optimization and QA
  • Working proficiency with TikTok Ads Manager including structure targeting and reporting
  • Experience with LinkedIn Campaign Manager and B2B targeting
  • Solid pixel and tag QA skills including event setup and Conversions API health
  • Sharp eye for analytics and measurement across the full customer funnel
  • Comfortable managing multiple accounts at once
  • Ability to read performance data and make timely practical adjustments

Nice to have

  • Detail-oriented
  • Action-driven
  • Independent
  • Proactive
  • Deadline-driven
  • Clear communicator
  • Low ego
  • High ownership

Day to day

  • Build and launch paid social campaigns across Meta TikTok and LinkedIn with careful precision
  • Optimize campaign structures budgets pacing and audience targeting to match each client's goals and KPIs
  • Perform pixel implementation tagging QA and troubleshooting to protect tracking accuracy and support reporting