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Freelance Growth Systems & Performance Marketing Operator
Skills
Meta AdsGoogle AdsGoogle Tag ManagerGA4Meta PixelConversion TrackingAttribution
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Highly technical and systems-oriented
- Experience with Meta Ads and Google Ads
- Strong knowledge of Google Tag Manager and GA4
- Meta Pixel setup and event tracking expertise
- Conversion tracking and attribution experience
- CRM workflow automation experience, preferably GoHighLevel
- Ability to build Messenger lead workflows
- Landing page and funnel optimization skills
- Audience segmentation and reporting dashboard experience
- Independent project ownership and implementation ability
- Understanding of local lead generation and high-ticket lead gen
Nice to have
- Systems thinker
- Self-directed
- Analytical
- Technical
- Results-driven
- Fast executor
Day to day
- Build and optimize marketing and lead generation systems for a growing regional shipping container business
- Manage and improve Meta Ads and Google Ads with a focus on performance and profitable scaling
- Architect tracking, attribution, CRM automation, retargeting, and lead routing workflows to improve conversion outcomes
Hiring process
- Send relevant experience
- Share examples of systems and funnels built
- List industries worked in
- Specify platforms and tools you specialize in
- Provide measurable performance improvements
- Describe typical engagement structure and pricing