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Freelance Retail Media Manager
Skills
Amazon Web ServicesBudget OversightData InterpretationGoogle AdsMarketing Campaign ManagementMedia StrategyOptimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Extensive knowledge of retail media advertising (Amazon Ads, Criteo) or search advertising (Google Ads)
- Highly skilled in analysis and data interpretation with expertise in using analytical tools.
- Strong communication and interpersonal abilities.
- Experience in managing and maximizing advertising budgets.
- Capable of thriving in a fast-moving, dynamic setting while handling multiple tasks.
- Passionate about driving profitable growth for clients through retail media strategies.
Nice to have
- Amazon Web Services
- Budget Oversight
- Data Interpretation
- Google Ads
- Marketing Campaign Management
- Media Strategy
- Optimization
- Performance Metrics
- Programmatic Advertising
Day to day
- Manage the setup, execution, and fine-tuning of retail media ad campaigns to achieve performance targets.
- Create and execute programmatic strategies aimed at optimizing ad spend and maximizing ROI.
- Evaluate campaign performance metrics to spot trends, gain insights, and identify areas for improvement.
- Offer actionable recommendations based on analysis.
- Effectively manage and distribute advertising budgets across campaigns to achieve peak performance.
- Collaborate with internal teams such as marketing, sales, and product development.
- Leverage advanced programmatic tools and technologies to improve campaign effectiveness and reporting.
- Apply optimization methods like audience segmentation, bid optimization, and creative testing to enhance results.
- Ensure campaigns adhere to industry regulations and standards by conducting quality assurance checks.