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Freelance Website Copywriter / Content Strategist

Skills
B2CFigmaGraphic Design PrinciplesHandoverOnline CopyPresentationsSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Strong track record writing website copy across multiple industries and brands
  • Experience writing for businesses with complex offerings
  • Ability to adapt voice and tone without losing sharpness
  • Understanding of the relationship between copy and design
  • Experience working in or alongside design teams
  • Familiarity with SEO principles and content performance in search including AI-assisted search
  • Comfort using Figma for content work and presentation
  • Experience leading content strategy workshops or messaging frameworks is desirable

Nice to have

  • Flexible
  • Collaborative
  • Sharp thinker
  • Client-facing
  • Strategic

Day to day

  • Develop narrative and messaging direction for website projects in close collaboration with the project designer
  • Create compelling conversion-focused website copy that aligns with client brand voice and goals
  • Produce low-fidelity wireframes and content outlines and hand off polished SEO/AEO-optimised copy to the design team
  • Present strategic content recommendations and initial copy concepts to clients
  • Revise and refine copy through feedback rounds for seamless design handover

Hiring process

  • Share hourly rate for copywriting work and narrative & messaging strategy work if applicable with currency
  • Provide a short note on relevant web copy projects and seniority level
  • Include a portfolio link or web copy examples