Remote Funnel Optimization Lead Job in NAMER Shopify

Who you are

• Bachelor’s degree in a quantitative field such as Statistics, Social Sciences, Economics, Mathematics, or Quantitative Marketing is preferred
• Experience in marketing analytics, with a focus on applied statistics, experimentation, ad efficacy measurement and campaign optimization
• Demonstrated ability to make sharp marketing and business judgements, with the capacity to discern critical information amidst complex data
• Strong analytical skills, including the ability to structure and conduct analyses, interpret raw data, draw meaningful conclusions, and develop compelling, actionable recommendations
• Deep understanding of the digital advertising and measurement ecosystem
• Familiarity with applied statistics, including sampling approaches, causal modeling, time series analysis, and data-mining techniques
• Proficiency with advanced analytical tools such as SQL, R, and Python
• Familiarity with reporting tools (e.g. Tableau, GA4, Looker Studio etc.) and knowledge of web measurement technologies, ad serving platforms (e.g., DART), and website analytics software
• Experience developing new solutions and research from scratch
• Excellent communication skills, with the ability to clearly and concisely communicate complex, technical concepts to a diverse audience

What the job involves

• The marketing funnel optimization lead at Shopify’s Demand Marketing team will play a pivotal role in contributing to high-impact initiatives through deep analytical expertise and a deep understanding of marketing.
• This role involves providing in-depth analytics support, translating complex data into actionable insights, crafting reporting strategies, developing dashboards and managing diverse analytics projects.
• The ideal candidate will have a strong quantitative background, extensive experience in marketing analytics, proficiency in advanced analytical tools, and excellent communication skills.
• They will champion a data-driven culture, fostering strong relationships with cross-functional teams and advocating for best practices.