Global Campaigns Manager
Skills
Business DevelopmentCampaignsDigital MediaDirect MarketingEditingEnglishMarketing Campaign Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of experience in B2B SaaS or enterprise technology marketing
- Recent experience leading customer marketing lifecycle marketing customer engagement or integrated campaign programs
- Experience measuring impact against retention renewal cross-sell up-sell and expansion KPIs
- Proven success delivering multi-channel campaigns from strategy through launch and optimization
- Strong project management skills and ability to manage multiple complex initiatives simultaneously
- Ability to work effectively in a fast-paced SaaS environment
- Excellent written communication skills for email landing page and campaign copy
- Experience with enterprise marketing technology platforms such as Marketo Salesforce 6sense or similar
- Comfortable collaborating across Customer Advocacy and Success Sales Product Marketing and Digital Marketing teams
- Analytical mindset with ability to translate campaign data into recommendations
Nice to have
- Enterprise industry experience
- Customer advocacy experience
- Partner marketing experience
- Webinar experience
- ABM familiarity
- AI tool familiarity
Day to day
- Own and optimize integrated customer marketing campaigns that drive retention expansion cross-sell up-sell and advocacy
- Develop global lifecycle programs across email webinars digital channels customer stories and nurture streams
- Support partner marketing strategy by building target account programs joint campaigns and performance reporting
- Translate strategy into execution by managing assets timelines approvals launches and campaign workflows
- Analyze results and improve campaigns using martech platforms dashboards and actionable insights
Hiring process
- Apply for this position and tell us all about yourself