RRemoteville
Genie AI logoGenie AI

Global Content Marketing Lead

Skills
Business InsightsContent MarketingContent StrategyKeyword ResearchLanding PagesResearch SkillsSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • You possess mother-tongue or full fluency in English (another major language would be a plus)
  • You have a proven track record of creating high quality pages that acquire new users on a global scale in diverse markets
  • You can synthesize large quantities of data and translate insights into actionable content strategies
  • You are comfortable spending hours in keyword research and technical SEO tools and are proficient at producing in-depth site audits
  • You have implemented and maintained hreflangs at scale and enjoy the challenge
  • You are the in-house SEO subject matter expert providing training and guidance to cross-collaborative squads where necessary
  • You work hand-in-hand with AI daily but your work never looks like it was done using AI
  • You are deeply empathic and can understand multiple target customer personas
  • You enjoy using your initiative and can work autonomously driven by the satisfaction of completing projects
  • You are bold and embrace a discovery mindset and enjoy user interviews
  • You communicate succinctly and accessibly to internal and external stakeholders building trust at all levels
  • You possess strong emotional intelligence and maintain professional relationships in a growing team
  • You work independently and collaborate with a diverse team
  • You are a first principles thinker breaking down complexity easily
  • You are interested in technology and are tech savvy
  • You are curious and love to learn and share knowledge

Day to day

  • You will create and execute the global content and SEO strategy for template landing pages category pages and inbound mid/long-tail high intent landing pages
  • You will confidently produce high quality legally sound pages that maintain our brand integrity at scale in Webflow
  • You will work directly with our AI and ML teams and use Genie AI to build these pages
  • You will build with best practice site structure technical SEO and page performance at front of mind
  • You will build a repeatable scalable process to enter new markets with a staged roll-out of different content types
  • You will ensure we work efficiently and prioritise our work based on long-term potential business impact
  • You will design and implement your own KPIs and build reporting on your programs to highlight contributions to business performance
  • You will stay up to date with the latest SEO trends technologies and best practices