Twilio

Global Events Marketing Manager

Skills

Software As A ServiceAudience SegmentationCorporate SEvent MarketingInterest RatesMarketing AnalyticsPerformance Marketing

Role

What the job involves

The main requirements, responsibilities and hiring steps.

5+ years in marketing growth demand generation field marketing campaign marketing or event marketing
3+ years supporting B2B events customer events field events executive events or event-led campaigns
Experience building integrated campaigns across email web digital social paid sales activation field marketing or partner channels
Strong understanding of the B2B marketing funnel including segmentation lead capture conversion attribution pipeline influence and ROI measurement
Experience using Marketo Salesforce Tableau Excel or similar tools to execute campaigns analyze performance and communicate results
Strong Excel skills for data manipulation trend analysis and reporting
Excellent written and verbal communication skills for audience-first marketing copy
Experience partnering cross-functionally with growth digital operations product marketing brand corporate communications social sales field marketing developer relations or regional teams
Strong analytical mindset with ability to test optimize and improve campaigns based on data
Ability to manage multiple workstreams deadlines stakeholders and dependencies in a fast-paced matrixed environment
Builder mindset with ability to create playbooks templates best practices and repeatable processes

Lead audience acquisition and engagement strategies for flagship customer events such as SIGNAL, SIGNAL World Tour, and Exec Connect
Build and optimize integrated multi-channel campaigns that drive registration attendance and measurable business impact
Create clear on-brand marketing copy and dashboards while partnering cross-functionally to analyze performance and improve event outcomes