Global PR Director
Skills
Brand PerceptionS StrategyCrisis SEarned MediaExternal SMarketing Mix ModelingMedia Relations
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 12+ years’ experience in external communications or PR role ideally in-house or PR agency
- Degree in Marketing, Communications, Journalism or equivalent experience
- Ability to develop, deliver, and measure multi-country communications strategy for global organization
- Experience managing agencies and budgets
- Experience identifying stories and PR opportunities
- Ability to develop key relationships with stakeholders and influence senior executives
- Project management and time management skills
- Experience in B2B tech industry with key media contacts
Nice to have
- Understanding PR's support to marketing funnel
- Experience in the wider marketing mix
- Experience leading through a media crisis
Day to day
- Develop and execute global external communication strategy spanning PR, media relations, social media, and web properties
- Act as core contact for network of agencies and local PR initiatives to implement global strategy
- Oversee PR editorial calendar, craft company narrative, identify newsjacking opportunities, and leverage content or campaign initiatives