Google Ads and Meta Ads for construction companies
Skills
Ad ServingAnalytical SkillsAudience SegmentationTrainingConstructionConversion TrackingLead Generation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Foundational knowledge of Google Ads and Meta Ads including campaign setup targeting and basic optimization
- Understanding of digital marketing concepts such as PPC conversion tracking and audience segmentation
- Strong analytical and research skills with the ability to interpret performance data and draw actionable insights
- Clear written and verbal communication skills for reporting results and collaborating with team members
- Ability to work independently in a remote setting manage time effectively and meet deadlines
- Interest in or familiarity with the construction industry and B2B lead generation is a plus
- Coursework or experience in marketing advertising communications or a related field is beneficial
- Comfort with using online collaboration tools and willingness to learn new advertising technologies and best practices
Nice to have
- Analytical
- Collaborative
- Detail-oriented
- Self-motivated
- Creative
- Adaptable
Day to day
- Manage and optimize Google Ads and Meta Ads campaigns for construction clients.
- Assist with campaign setup monitoring keyword research audience research and bidding adjustments to improve performance.
- Analyze campaign data prepare performance reports and recommend optimizations to increase lead generation and ROI.
- Collaborate with the marketing team on ad copy creative assets and landing page alignment to support cohesive campaigns.