Google Ads Lead-Gen Paid Search Specialist

Skills
Account ManagementAnalytical SkillsCustomer Relationship ManagementDirect AccessEasily AdaptableLanding PagesStrategy Implementation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Minimum 5 years of Google Ads experience including Google Search Ads and PMAX
  • Minimum 2 years of agency-side experience
  • Proven success generating high-quality leads on smaller budgets
  • Advanced knowledge of the Google Ads platform
  • Experience wire-framing high-converting landing pages for WordPress
  • Working knowledge of Google Analytics and Google Tag Manager
  • Looker Studio experience advantageous
  • Strong research analytical and problem-solving skills
  • Ability to write compelling ad copy
  • High motivation proactive mindset and ownership
  • Results-driven approach focused on measurable outcomes
  • Excellent attention to detail
  • Ability to work independently and collaboratively in a small team

Nice to have

  • Self-motivated
  • Proactive
  • Results-driven
  • Detail-oriented
  • Collaborative
  • Creative thinker

Day to day

  • Develop and execute Google Ads lead generation strategies for a range of clients
  • Plan and wireframe high-converting landing pages to support campaign performance
  • Build manage and optimise profitable paid search campaigns with a focus on lead quality ROI and measurable growth
  • Monitor analyse and report on campaign performance lead quality and client account updates