Google & Meta Ads PPC Manager
Skills
Analytical SkillsConversion RateConversion TrackingCost Per LeadCustomer Relationship ManagementKeyword ResearchManagement
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of proven experience in paid performance marketing
- University degree in Marketing or an analytical subject field
- Hands-on experience with Google Ads Microsoft Ads and Meta Ads
- Proven success managing high-volume lead generation campaigns across multiple products or brands
- Strong knowledge of campaign optimisation including CPL CPA ROAS lead quality and profitability metrics
- Experience with GA4 Google Tag Manager conversion tracking offline conversions and CRM attribution
- Advanced analytical skills including reporting forecasting keyword research competitor analysis and Excel or Google Sheets
- Strong understanding of automated bidding audience targeting landing page optimisation and conversion rate testing
- Experience managing significant advertising budgets in performance marketing marketplace or lead generation environments
Nice to have
- Mission-orientated
- Analytical thinker
- Creative problem-solver
- Detail-focused
- Team collaborator
Day to day
- Own paid media strategy forecasting budgeting and channel allocation across multiple brands
- Plan optimise and scale lead generation campaigns across Google Ads Microsoft Ads and Meta paid social to hit performance targets
- Develop campaign structures keyword and audience strategies and run continuous testing to improve lead quality and profitability
- Implement tracking attribution and CRM integrations and analyse campaign results to drive data-led decisions