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Google Tag Manager Specialist / Web Analytics Specialist
Skills
E-CommerceJavascriptGoogle AdsGoogle AnalyticsGoogle Tag ManagerHTMLTroubleshooting
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Strong hands-on experience with Google Tag Manager
- Strong hands-on experience with Google Analytics 4
- Experience with event tracking and conversion tracking
- Experience with data layer implementation
- Proficiency in JavaScript and HTML
- Experience with GTM tags triggers and variables
- Experience with Google Ads Meta Pixel and LinkedIn Insight Tag
- Experience with GTM Preview Mode and Tag Assistant
- Strong web analytics and digital marketing analytics knowledge
- Strong troubleshooting and communication skills
Nice to have
- Analytical
- Detail-oriented
- Collaborative
- Problem-solver
- Adaptable
Day to day
- Lead the implementation and management of web and mobile tracking solutions across digital platforms.
- Design, deploy, test, and optimize GTM and GA4 tracking setups to ensure accurate analytics and reliable event data.
- Collaborate with marketing product engineering and analytics teams to translate business requirements into scalable tracking solutions and actionable insights.