Group Head of Digital Marketing
Skills
Ad ServingDigital MarketingDigital StrategyMarketingMarketing ManagementOnline MarketingProduct Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience as a commercial marketing leader with hands on experience driving digital revenue growth and managing both acquisition strategies and end-to-end campaign delivery
- Expertise in digital marketing tools as Google Ads Google Analytics META on site analytics and email marketing platforms
- A strong aptitude in digital marketing across CRM Paid Search Paid Social and SEO
- Proven experience with digital transformation initiatives
- Ability to turn insights into actions quickly and effectively delivering measurable results at pace
- Proven experience as a confident leader with 3 to 5 years’ experience of managing a team
- A degree BA/MA in Marketing Business or a related discipline
- At least 5 years’ experience in a digital marketing role
Day to day
- Lead and deliver the Group’s digital marketing strategy and website experience, improving the customer journey from first click through to conversion across all Group websites.
- Work with agency partners and internal stakeholders to keep websites commercially focused, user-centric and aligned with brand standards.
- Develop and implement the global CRM and loyalty strategy, using customer segmentation and differentiated programmes to strengthen acquisition and retention.
- Monitor SEO, SEM and website performance, produce monthly analysis, and provide clear data-driven recommendations that drive continuous improvement.