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Growth & Marketing Strategy Lead
Skills
BusinessDemand GenerationLeadershipMarketingMarketing AnalyticsMarketing StrategyMulti-Channel Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years leading multi-channel marketing initiatives
- Experience owning measurable business outcomes
- Strong strategic communication and messaging ability
- Proven campaign and demand generation leadership
- Experience operating in fast-moving or evolving environments
- Comfort using AI tools and workflow automation in marketing
Nice to have
- Strategic thinker
- Decisive executor
- Clarity in ambiguity
- Direct communicator
- Accountable owner
- Systems improver
Day to day
- Lead integrated marketing initiatives that drive measurable pipeline growth and stronger market positioning
- Shape messaging positioning and thought leadership into clear compelling narratives for a rapidly evolving business
- Build AI-assisted workflows and scalable marketing systems that improve speed quality and execution reliability
- Use data attribution and funnel insights to optimize campaigns improve conversion performance and strengthen operational clarity
Hiring process
- Discuss measurable marketing outcomes personally driven
- Examples of AI integration into workflows
- Approach to ambiguity and prioritization
- Approach to the first 90 days in the role