Growth Creative Strategist
Skills
BriefingBusinessCreative BriefsCreative IndustriesEngagement MarketingFinancePerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3–8+ years in creative strategy direct response marketing growth marketing performance creative copywriting or related fields
- Experience marketing considered-purchase products with long research-driven buying cycles
- Strong understanding of customer psychology and buying behavior
- Strong writing and communication skills
- Experience briefing creators editors or production teams
- Experience interpreting performance data and translating it into creative decisions
- Ability to move comfortably between strategy and execution
Nice to have
- Curious
- Analytical
- Systematic
- Customer-focused
- Strategic thinker
- Collaborative
Day to day
- Own the creative learning system that improves growth for a high-consideration direct-to-consumer furniture brand.
- Map customer awareness stages and uncover beliefs objections motivations and decision drivers.
- Develop and test creative concepts for awareness consideration comparison and conversion across retargeting journeys.
- Translate performance data customer research and creative results into better briefs scripts and repeatable testing plans.