Growth Lead - Sell Side
Skills
DefaultsFAQGo-To-Market StrategyLanding PagesMarketing AnalyticsMotorsProduct Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven product marketing experience launching technical products such as energy fintech infrastructure or B2B platforms
- Experience building and measuring demand engines with ownership of a pipeline number
- Ability to work as a first-principles generalist across narrative landing pages events and data
- Comfort leading a small team in a hands-on player-coach role
- AI-native working style with automation and agents as default leverage
Nice to have
- Community-powered GTM
- Energy market knowledge
- Generator-side knowledge
- New geography launch experience
- Built marketing from near-zero
Day to day
- Own positioning packaging and go-to-market for complex products aimed at a sophisticated generator audience
- Build the launch machine with narrative sales enablement tender materials explainer content pricing and FAQ clarity so originators are fully equipped
- Lead sell-side demand generation through campaigns events webinars landing pages and lifecycle while running measurable experiments and reporting pipeline in GWh
- Coach and grow a small marketing team while designing AI-native workflows to scale content production attribution and reporting
Hiring process
- Intro call with Talent, 30 minutes
- Hiring Manager interview, 60 minutes
- Skills interview with cross-functional leaders, 60 to 90 minutes, including a practical exercise
- Culture Add interview with leadership stakeholders, 45 minutes