Growth Marketer
Skills
Content MarketingEarned MediaInterest RatesMotorsNegotiationPress CoverageSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years experience in growth content marketing or audience development
- Proven success growing an audience community newsletter or media brand without relying primarily on paid ads
- Strong writing skills for pitches partnership emails landing pages and social posts
- Resourceful and scrappy approach with limited budgets
- Relationship-building ability for cold outreach rapport and partnership closing
- Analytical mindset to evaluate performance and pivot quickly
Nice to have
- Interest in finance and investing
- Newsletter growth experience
- SEO-led growth experience
- Financial media background
- Existing creator relationships
- Newsletter platform familiarity
Day to day
- Build organic distribution engines by securing newsletter swaps partnership deals and ambassador programs that expand reach without heavy ad spend
- Create high-converting content assets lead magnets and landing pages that attract subscribers and spread across social and community channels
- Design referral and viral loops then measure channel performance iterate on messaging and optimize growth metrics weekly