Remote Growth Marketing Analyst Job in Boston, MA Acrisure

Who you are

• Bachelor's degree
• 3+ years of experience in marketing and media strategy
• Proficiency in SQL and Excel/Google Sheets
• Experience in supporting and managing paid media campaigns with combined budgets exceeding $1 million annually
• Strong analytical skills with the ability to analyze campaign data and derive insights
• Proficient in leveraging analytics tools like Google Analytics and Google Ads
• Understanding of audience segmentation and targeting strategies
• Experience with A/B & multivariate testing and conversion rate optimization
• Up-to-date knowledge of industry trends and new advertising technologies
• Excellent communication skills with the ability to collaborate with cross-functional teams

Desirables

• Analytical skills
• Creative thinking
• Proficiency in SQL and Excel
• Experience in paid media campaigns
• Strong communication skills
• Ability to collaborate

What the job involves

• Analyze, develop, and execute paid SEM campaigns to drive lead generation, brand awareness, and revenue growth
• Support paid media strategy through campaign analysis and testing to identify growth opportunities
• Manage SEM campaign operations, including setting up campaigns and optimizing bids
• Regularly track, analyze, and report on key performance indicators and provide performance updates and recommendations
• Partner with creative resources to develop ad messaging and assets utilizing data for continual optimizations