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Growth Marketing Analyst
Skills
A/B TestingBusiness InsightsCampaignsConversion OptimizationConversion RateKey Performance IndicatorsKeyword Research
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree
- 3+ years of experience in marketing and media strategy
- Proficiency in SQL and Excel/Google Sheets
- Experience in supporting and managing paid media campaigns with combined budgets exceeding $1 million annually
- Strong analytical skills with the ability to analyze campaign data and derive insights
- Proficient in leveraging analytics tools like Google Analytics and Google Ads
- Understanding of audience segmentation and targeting strategies
- Experience with A/B & multivariate testing and conversion rate optimization
- Up-to-date knowledge of industry trends and new advertising technologies
- Excellent communication skills with the ability to collaborate with cross-functional teams
Nice to have
- Analytical skills
- Creative thinking
- Proficiency in SQL and Excel
- Experience in paid media campaigns
- Strong communication skills
- Ability to collaborate
Day to day
- Analyze, develop, and execute paid SEM campaigns to drive lead generation, brand awareness, and revenue growth
- Support paid media strategy through campaign analysis and testing to identify growth opportunities
- Manage SEM campaign operations, including setting up campaigns and optimizing bids
- Regularly track, analyze, and report on key performance indicators and provide performance updates and recommendations
- Partner with creative resources to develop ad messaging and assets utilizing data for continual optimizations