5+ years of experience in a senior growth marketing role with a proven track record in developing and executing successful marketing strategies.
Strong data analysis skills coding and A/B experimentation experience highly favored.
Excellent leadership communication and stakeholder management skills.
Extensive expertise in a wide range of marketing channels and techniques focusing on digital marketing.
Deep understanding of customer behavior market dynamics and brand strategy.
Desirables
A/B Testing
Coding
Digital Marketing
What the job involves
Develop and oversee the implementation of a comprehensive growth marketing strategy that aligns with Thistle's business objectives and brand values.
Analyze and interpret data to measure and understand campaign performance market trends and customer insights translating findings into actionable growth strategies.
Design and drive a marketing experimentation roadmap to optimize acquisition performance focusing on tests of creative audience targeting promotional offers bid strategies and cross-channel budget allocation.
Partner with our Marketing organization to develop creative and compelling marketing campaigns that resonate with our target audience and reinforce brand positioning.
Collaborate with senior leadership to determine appropriate key metrics performance goals budgets and long-term growth plans.
Act as a thought leader within the organization staying ahead of industry trends and innovations in growth marketing.
Thistle aims to simplify healthy living through delicious, ready-to-eat, plant-forward meals that promote personal and planetary health. By delivering nutritious, whole food options directly to customers and partnering with food rescue nonprofits, Thistle champions a sustainable food system and advocates for improved dietary choices.