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Growth Marketing Analyst
Skills
Annual BudgetingBusiness InsightsDigital MarketingGrowth MarketingKey MetricsMarket AnalysisMarketing Campaigns
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of experience in a senior growth marketing role with a proven track record in developing and executing successful marketing strategies.
- Strong data analysis skills coding and A/B experimentation experience highly favored.
- Excellent leadership communication and stakeholder management skills.
- Extensive expertise in a wide range of marketing channels and techniques focusing on digital marketing.
- Deep understanding of customer behavior market dynamics and brand strategy.
Nice to have
- A/B Testing
- Coding
- Digital Marketing
Day to day
- Develop and oversee the implementation of a comprehensive growth marketing strategy that aligns with Thistle's business objectives and brand values.
- Analyze and interpret data to measure and understand campaign performance market trends and customer insights translating findings into actionable growth strategies.
- Design and drive a marketing experimentation roadmap to optimize acquisition performance focusing on tests of creative audience targeting promotional offers bid strategies and cross-channel budget allocation.
- Partner with our Marketing organization to develop creative and compelling marketing campaigns that resonate with our target audience and reinforce brand positioning.
- Collaborate with senior leadership to determine appropriate key metrics performance goals budgets and long-term growth plans.
- Act as a thought leader within the organization staying ahead of industry trends and innovations in growth marketing.