RRemoteville

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Growth Marketing Director

Skills
A/B TestingAd ServingAdvertisingConversion OptimizationConversion RateDigital MarketingGoogle Ads
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Day to day

  • Develop and implement comprehensive growth strategies to drive customer acquisition engagement and retention
  • Create and manage a growth roadmap aligned with business goals leveraging data-driven insights to optimize the customer journey
  • Develop and execute paid media campaigns on platforms like LinkedIn and Google Ads to maximize ROI and generate high-quality leads
  • Implement conversion rate optimization (CRO) strategies to enhance website and landing page performance
  • Utilize analytics tools and data to inform marketing strategies make informed decisions and continuously monitor campaign performance
  • Create and leverage marketing automation tools and CRM systems to nurture leads and enhance customer engagement
  • Collaborate with product sales and customer success teams to align growth strategies with overall business objectives
  • Foster a culture of experimentation and continuous improvement within the marketing team.