Growth Marketing Engineer
Skills
AnalyticsAthletic PerformanceLanding PagesLarge Language ModelsMarketing ProgramsPaybackPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Used code scripts or automations to improve marketing performance
- Personally managed Facebook Ads and Google Ads accounts with daily spend and creative decisions
- Hands-on experience with Meta Ads Manager Google Ads GA4 Segment HubSpot Zapier or Make
- Uses AI coding tools and large language models as a core workflow
- Can independently pull data build dashboards and reason about attribution cost per lead and payback periods
- Comfortable being accountable for technical execution and campaign outcomes
Nice to have
- Direct response background
- Video and creative skills
- Sports background
- Education background
Day to day
- Lead paid acquisition across Facebook Ads and Google Ads with end-to-end ownership of strategy creative audience development budgeting testing and reporting
- Build marketing systems and automations including lead routing reporting and CRM integrations to improve efficiency and reliability
- Instrument tracking dashboards and data pipelines then ship and iterate landing pages forms and lead capture experiences tied to campaigns
- Apply AI tools and code to generate ad creative analyze performance automate repeatable tasks and support growth decisions