RRemoteville

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Growth Marketing Engineer

Skills
Account ManagementAd ServingAttributionData ReportingDigital MarketingEmail MarketingSocial Media
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Masters Degree with 2 years of experience or a Bachelor's Degree in business marketing communications or other closely related fields with 3+ years of experience in a client-facing marketing strategy role or account management role
  • Experience successfully developing and leading multi-phase projects with various stakeholders
  • You've led diverse teams and mentored staff
  • An excellent writer with great communication skills
  • Experience with effective reporting: analytics attribution ad serving CDPs and CRMs push email marketing social media
  • Advanced knowledge of data-driven marketing practices: audience segmentation personalization retargeting automation etc.
  • Proven success in planning and deploying integrated digital marketing campaigns to drive acquisition increase retention or improve customer long-term value
  • Experience integrating with data warehouses (e.g. Redshift) and BI tools (e.g. Looker)
  • Knowledge of various mobile growth tools including Segment mParticle Branch AppsFlyer Amplitude Mixpanel Google Marketing Cloud Salesforce Braze Leanplum

Day to day

  • Conduct discovery engagements to determine a client’s optimal marketing tech stack
  • Lead complex business/technical integrations across a variety of client apps and tools
  • Create technical documentation for engineers that outlines and communicates specific project needs by sprint following agile frameworks
  • Drive ongoing client success and satisfaction by determining the scope of various engagements communicating regularly with various stakeholders and learning business goals and technology infrastructure
  • Train clients on how to use their mobile growth stack and advise on best practices
  • Lead ongoing marketing service engagements outcomes-based analytics and data reporting to demonstrate ROI for clients
  • Calibrate technology platforms to align with business metrics including audience segmentation analytics dashboards email automation and more
  • Resolve a wide range of customer needs from basic education to technical operations
  • Develop relationships with mobile technology vendors to develop customized solutions for clients