WillowTree, a TELUS International Company, is a premier, full-service digital experience agency.
1145+ employees
B2BSaaSMarketingMobile
Open for applications
Role
Who you are
Masters Degree with 2 years of experience or a Bachelor's Degree in business marketing communications or other closely related fields with 3+ years of experience in a client-facing marketing strategy role or account management role
Experience successfully developing and leading multi-phase projects with various stakeholders
You've led diverse teams and mentored staff
An excellent writer with great communication skills
Experience with effective reporting: analytics attribution ad serving CDPs and CRMs push email marketing social media
Advanced knowledge of data-driven marketing practices: audience segmentation personalization retargeting automation etc.
Proven success in planning and deploying integrated digital marketing campaigns to drive acquisition increase retention or improve customer long-term value
Experience integrating with data warehouses (e.g. Redshift) and BI tools (e.g. Looker)
Knowledge of various mobile growth tools including Segment mParticle Branch AppsFlyer Amplitude Mixpanel Google Marketing Cloud Salesforce Braze Leanplum
What the job involves
Conduct discovery engagements to determine a client’s optimal marketing tech stack
Lead complex business/technical integrations across a variety of client apps and tools
Create technical documentation for engineers that outlines and communicates specific project needs by sprint following agile frameworks
Drive ongoing client success and satisfaction by determining the scope of various engagements communicating regularly with various stakeholders and learning business goals and technology infrastructure
Train clients on how to use their mobile growth stack and advise on best practices
Lead ongoing marketing service engagements outcomes-based analytics and data reporting to demonstrate ROI for clients
Calibrate technology platforms to align with business metrics including audience segmentation analytics dashboards email automation and more
Resolve a wide range of customer needs from basic education to technical operations
Develop relationships with mobile technology vendors to develop customized solutions for clients
WillowTree partners with the world’s most customer-centric brands to help them orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs. Our lean, global teams minimize the time from idea to outcome, with a relentless emphasis on ROI. We design and build mobile apps and websites, launch personalized and automated marketing campaigns, and do it all with the latest in Generative AI and machine learning.