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Remote Growth Marketing Engineer Job in United States WillowTree

Growth Marketing Engineer WillowTree
$105000 - $129000
Account ManagementAd ServingAttributionData ReportingDigital MarketingEmail MarketingSocial MediaTechnical DocumentationTechnical Operations
Mid-level (3-4 years) - 
United States


WillowTree, a TELUS International Company, is a premier, full-service digital experience agency.
1145+ employees
B2BSaaSMarketingMobile

Open for applications

Role


Who you are

  • Masters Degree with 2 years of experience or a Bachelor's Degree in business marketing communications or other closely related fields with 3+ years of experience in a client-facing marketing strategy role or account management role
  • Experience successfully developing and leading multi-phase projects with various stakeholders
  • You've led diverse teams and mentored staff
  • An excellent writer with great communication skills
  • Experience with effective reporting: analytics attribution ad serving CDPs and CRMs push email marketing social media
  • Advanced knowledge of data-driven marketing practices: audience segmentation personalization retargeting automation etc.
  • Proven success in planning and deploying integrated digital marketing campaigns to drive acquisition increase retention or improve customer long-term value
  • Experience integrating with data warehouses (e.g. Redshift) and BI tools (e.g. Looker)
  • Knowledge of various mobile growth tools including Segment mParticle Branch AppsFlyer Amplitude Mixpanel Google Marketing Cloud Salesforce Braze Leanplum



What the job involves

  • Conduct discovery engagements to determine a client’s optimal marketing tech stack
  • Lead complex business/technical integrations across a variety of client apps and tools
  • Create technical documentation for engineers that outlines and communicates specific project needs by sprint following agile frameworks
  • Drive ongoing client success and satisfaction by determining the scope of various engagements communicating regularly with various stakeholders and learning business goals and technology infrastructure
  • Train clients on how to use their mobile growth stack and advise on best practices
  • Lead ongoing marketing service engagements outcomes-based analytics and data reporting to demonstrate ROI for clients
  • Calibrate technology platforms to align with business metrics including audience segmentation analytics dashboards email automation and more
  • Resolve a wide range of customer needs from basic education to technical operations
  • Develop relationships with mobile technology vendors to develop customized solutions for clients

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Company


Company mission

WillowTree partners with the world’s most customer-centric brands to help them orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs. Our lean, global teams minimize the time from idea to outcome, with a relentless emphasis on ROI. We design and build mobile apps and websites, launch personalized and automated marketing campaigns, and do it all with the latest in Generative AI and machine learning.




Company benefits

  • Healthcare benefits - Medical Vision Dental
  • Life & Disability Insurance
  • 401K matching
  • Flexible paid time off & paid company holidays
  • Parental Leave
  • Employee Share Purchase Plan
  • Employee Assistance Program EAP



Company values

  • Inclusion
  • Diversity
  • Innovation
  • Collaboration
  • Equal opportunity



Company HQ

Charlottesville
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