What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Technical enough to ship ideas independently and navigate a modern tech stack
- Experience with automation tools such as Zapier Clay and OpenAI API
- Deep experience with analytics tools such as PostHog Segment or Hex
- Track record of measuring experiments and iterating based on results
- Understanding of developers and B2B marketing
- Experience stitching together a marketing stack and managing data pipelines
Nice to have
- Ownership mindset
- High autonomy
- Curious
- Hands-on
- Bias toward action
- Product-minded
Day to day
- Build AI-driven workflows that automate lead qualification content distribution and personalized outreach
- Own the website as a high-converting product by running performance tests experiments and conversion improvements
- Connect marketing systems through APIs webhooks scrapers and data pipelines to turn ideas into working growth programs
- Design lifecycle marketing journeys with email in-app triggers and retention loops to move users toward advocacy
- Analyze the full funnel across channels to identify opportunities that increase leads pipeline and revenue
Hiring process
- Introduction Phase: Meet with hiring manager Trevor Lynn
- Team Interview Phase: Meet with two Marketing team members
- Team Interview Phase: Meet with hiring manager Trevor Lynn
- Project Phase: Build a project with Roboflow within a specified amount of time
- Final Interview Stage: Meet with Co-founder Brad Dwyer or Joseph Nelson
- Final Interview Stage: Meet with Kate Wagner, Head of Operations
- References and background check