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Growth Marketing Lead

Skills
AnalyticsConversion OptimizationConversion RateGrowth MarketingLanding PagesMarketing AnalyticsMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 7+ years of experience in demand generation and pipeline growth in B2B SaaS
  • Expert in paid digital advertising SEO and email marketing
  • Experience with marketing automation CRM and analytics tools
  • Strong collaboration with Sales and BDR teams
  • Ability to run experiments and scale successful marketing strategies
  • Technically proficient with a strong analytical skillset

Day to day

  • Develop digital marketing strategies across multiple channels
  • Create and implement outbound marketing campaigns
  • Manage and optimize paid digital advertising campaigns
  • Develop and execute SEO strategies
  • Design and manage email nurture campaigns
  • Lead website optimization for better conversion rates
  • Identify and manage strategic sponsorships and partnerships
  • Build marketing measurement foundations to track KPIs throughout the funnel