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Growth Marketing Lead
Skills
AnalyticsConversion OptimizationConversion RateGrowth MarketingLanding PagesMarketing AnalyticsMarketing Automation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years of experience in demand generation and pipeline growth in B2B SaaS
- Expert in paid digital advertising SEO and email marketing
- Experience with marketing automation CRM and analytics tools
- Strong collaboration with Sales and BDR teams
- Ability to run experiments and scale successful marketing strategies
- Technically proficient with a strong analytical skillset
Day to day
- Develop digital marketing strategies across multiple channels
- Create and implement outbound marketing campaigns
- Manage and optimize paid digital advertising campaigns
- Develop and execute SEO strategies
- Design and manage email nurture campaigns
- Lead website optimization for better conversion rates
- Identify and manage strategic sponsorships and partnerships
- Build marketing measurement foundations to track KPIs throughout the funnel
