Growth Marketing Lead
Skills
BusinessData AnalyticsMarketing AnalyticsMarketing AutomationMarketing Campaign ManagementMarketing StrategyMessaging
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8+ years of experience owning customer acquisition in a startup scale-up or venture environment with responsibility for growth metrics and marketing spend
- Experience designing A/B tests interpreting results and making decisions with noisy or imperfect data
- Highly data-literate with the ability to read dashboards question anomalies and use data to guide decisions
- Hands-on copywriting skills with a willingness to test iterate and restart campaigns when needed
- Demonstrable expertise in marketing automation with HubSpot strongly preferred
Nice to have
- Fintech experience
- Insurtech experience
- Visual design skills
- Copywriting skills
Day to day
- Own the end-to-end marketing strategy for a new SME insurance venture and define the go-to-market approach
- Launch and optimise campaigns across digital partner and offline channels while testing messaging audiences pricing and journeys
- Build a scalable multi-channel growth engine using data customer feedback AI and automation to drive acquisition and conversion
Hiring process
- Include your salary goals with your application