Growth Marketing Manager
Skills
B2CContent MarketingConversion OptimizationCopywritingDigital MarketingPaid Media AdvertisingPaid Social Media
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven track record of leading direct-to-consumer digital marketing campaigns that have significantly contributed to business growth in the areas of Google Ads Facebook Ads SEO and CRO
- Exceptional leadership skills with a history of achieving and exceeding annual targets
- Solid experience in managing budgets with an eye for maximizing returns and driving growth
- Adept at analyzing marketing data turning numbers into actionable insights and strategies
- Stellar copywriting and editing skills with the ability to produce compelling content that captures attention and converts
- Experience in digital marketing with a comprehensive understanding of SEM paid social media content marketing and conversion optimization
- Bachelor’s degree in Marketing Business or a related field
Day to day
- Strategize and implement comprehensive digital marketing strategies that align with the company’s goals and growth objectives
- Oversee and optimize paid advertising campaigns across platforms like Google/YouTube Ads and Facebook Ads and other social media ads platforms ensuring maximum ROI
- Lead SEO content marketing initiatives to boost organic search rankings and drive valuable traffic
- Oversee deployment of A/B testing and conversion rate optimization to enhance campaign performance and user experience
- Analyze campaign performance using analytics tools adjusting strategies to ensure optimal resource allocation
- Prepare and present detailed reports on campaign results to internal stakeholders
- Collaborate closely with internal stakeholders for a cohesive and integrated approach to marketing campaigns
- Stay abreast of digital marketing trends and technologies recommending innovative strategies to maintain competitive advantage