B2CContent MarketingConversion OptimizationCopywritingDigital MarketingPaid Media AdvertisingPaid Social MediaSEO CopywritingSearch Engine Marketing
Mid-level (3-4 years) -
New York City Metropolitan
We are Connecticut's venture capital arm.
80+ employees
Venture CapitalFinanceStartups
Role
Who you are
Proven track record of leading direct-to-consumer digital marketing campaigns that have significantly contributed to business growth in the areas of Google Ads Facebook Ads SEO and CRO
Exceptional leadership skills with a history of achieving and exceeding annual targets
Solid experience in managing budgets with an eye for maximizing returns and driving growth
Adept at analyzing marketing data turning numbers into actionable insights and strategies
Stellar copywriting and editing skills with the ability to produce compelling content that captures attention and converts
Experience in digital marketing with a comprehensive understanding of SEM paid social media content marketing and conversion optimization
Bachelor’s degree in Marketing Business or a related field
What the job involves
Strategize and implement comprehensive digital marketing strategies that align with the company’s goals and growth objectives
Oversee and optimize paid advertising campaigns across platforms like Google/YouTube Ads and Facebook Ads and other social media ads platforms ensuring maximum ROI
Lead SEO content marketing initiatives to boost organic search rankings and drive valuable traffic
Oversee deployment of A/B testing and conversion rate optimization to enhance campaign performance and user experience
Analyze campaign performance using analytics tools adjusting strategies to ensure optimal resource allocation
Prepare and present detailed reports on campaign results to internal stakeholders
Collaborate closely with internal stakeholders for a cohesive and integrated approach to marketing campaigns
Stay abreast of digital marketing trends and technologies recommending innovative strategies to maintain competitive advantage
Connecticut Innovations (CI) is the state’s strategic venture capital arm and the leading source of financing and ongoing support for Connecticut’s innovative, growing companies. CI provides access to capital and its network of talent and partners to help companies grow. Learn more at ctinnovations.com.