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Growth Marketing Manager
Skills
E-CommerceAnalyticsB2B MarketingContent MarketingCustomer AcquisitionDigital MarketingGrowth Hacking
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum 3 years of B2B marketing experience in a technology-focused role.
- Post-secondary education in Marketing, Business, or related field.
- Proficiency in utilizing CRM systems, especially Hubspot, to manage leads and automate marketing campaigns.
- Experience in the EdTech, educational publishing, or corporate L&D sectors is preferred.
- Strong leadership skills and ability to collaborate effectively with cross-functional teams.
Nice to have
- B2B Marketing
- Content Marketing
- CRM expertise
- Hubspot Proficiency
Day to day
- Oversee the creation and refinement of engaging content, including emails, blogs, white papers, and social media posts.
- Devise and implement a multi-layered B2B marketing strategy in cooperation with senior management.
- Manage and optimize marketing campaigns across multiple channels to maximize lead generation and conversion.
Hiring process
- Submit resume and cover letter
- Include a portfolio or links to previous campaigns