Remote Growth Marketing Manager Job in United States insightsoftware

Who you are

• Bachelor's degree preferably in Marketing or Business
• 4-5 years of marketing experience in a B2B software or SaaS environment
• Excellent writing, editing, presentation, and communication skills
• Ability to analyze marketing metrics to uncover performance drivers, assess influence on goals, understand actions needed to maximize impact
• Strong project management skills
• Strong interpersonal skills, build relationships, work cross-functionally
• Proficient in sales and marketing tools (Salesforce, SalesLoft, Wrike, Airtable, Power BI, etc.), marketing automation ideally Pardot

Desirables

• Operate in fast-paced environment
• Pursue new ways of getting things done
• Passion for process
• Strong attention to detail
• Create value
• Effectively communicate with stakeholders
• Disciplined execution

What the job involves

• The Growth Marketing Manager drives detailed tactical execution and project management of demand generation and customer marketing programs.
• Collaborate with sales enablement, product marketing, sales, pre-sales, business development, customer success, and other functional areas to influence marketing efforts and drive demand for key products.
• Develop marketing campaigns from start to finish, research topics, define strategy, write content, execute campaigns, liaising with marketing operations, digital and product marketing when needed.
• Ensure timely completion of activities like webinars, emails, and nurture streams.
• Manage third-party activities, coordinate with stakeholders to maximize ROI.
• Monitor campaign performance, report key metrics, support sales team for marketing-sales alignment, identify opportunities.
• Contribute to discussions on execution and measurement of marketing campaigns.