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Growth Marketing Manager
Skills
Account MarketingCampaign EffectivenessData-Driven MarketingGrowth MarketingMarketing AnalyticsMarketing AutomationMarketing Campaigns
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Business or a related field
- 5+ years in growth marketing or demand generation within a startup
- Proven track record of successful data-driven marketing campaigns
- Analytical skills to interpret data and provide insights
- Excellent communication and leadership skills
- Proficiency with Pardot marketing automation and Salesforce CRM
- Knowledge of adtech and managing paid campaigns
- Experience with account-based marketing
- Creative problem-solver
- Strong organizational skills for managing multiple projects
- Collaborative in a cross-functional team environment
- Ability to work 8 hours during core U.S. business hours
- Ability to be on camera and distraction-free during meetings
Nice to have
- Innovative
- Analytical
- Collaborative
- Creative
- Organized
- Leadership
- Strong Communicator
Day to day
- The Growth Marketing Manager drives Kard’s brand awareness and generates top-of-funnel leads for the sales teams. The role develops, executes, and optimizes multi-channel lead generation campaigns. The Manager also oversees content creation, organizes events, and reports on campaign performance.
- They implement account-based marketing (ABM) strategies targeting high-value accounts. The role involves close collaboration with sales and product teams to ensure alignment with company goals. Developing comprehensive growth marketing strategies and identifying opportunities for customer acquisition, engagement, and retention is crucial.
- The Manager maintains Kard’s core values and promotes a workplace that encourages innovation. Responsibilities include attending meetings and fulfilling additional duties as needed.