Growth Marketing Manager
Skills
Affiliate MarketingDigital AudioDigital MarketingDirect MailGrowth MarketingGrowth StrategiesInfluencer Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- A minimum of 4 years of experience in performance or growth marketing with a proven track record of successfully managing paid channels at multi-million dollar budgets
- Experience at a high-growth startup strongly preferred
- Experience with multiple channels: Affiliate Marketing, Influencer Marketing, Direct Mail, Digital Audio, Referral Programs
- Highly proficient in data analysis, with strong Excel skills, and a good understanding of analytics tools such as Metabase and Amplitude
- SQL proficiency preferred
- Extensive experience producing performant creative, managing in-house or external creative teams and agencies, and driving hypotheses and tests
- Extreme attention to detail
- Excellent communication skills (both oral and written)
- Ability to work in a fast-paced environment
Nice to have
- Creative and analytically driven
- Passionate about nutrition transforming healthcare
- Strong opinions loosely held about what will and won’t work for different channels and audiences
- Hungry to drive the business and seek opportunities
- Thrives in high autonomy and ownership roles
Day to day
- Developing and executing new channel experimentation to drive user growth.
- Scoping, designing, and evaluating new channel tests including setting KPIs and evaluating vendors.
- Analyzing campaign performance data to set goals and forecast future metrics.
- Scaling successful channels and leading on strategy and execution.