Growth Marketing Manager
Skills
B2B MarketingCustomer AcquisitionGrowth HackingGrowth MarketingMarketingMarketing AutomationPerformance Reviews
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years growth marketing experience at a B2C consumer product brand or agency
- Excellent verbal & written communication skills at different levels of the organization
- Strong project management skills and familiarity with tools like Asana and JIRA
- Solid understanding of attribution between platforms and analytics tools like GA4
- Comfort working in a fast-paced startup environment with higher levels of autonomy
- Experience working within the Shopify ecosystem, including apps, a major plus
- Experience working in regulated industries a plus
Day to day
- Manage performance and revenue reporting as well as the corresponding budget
- Understand the consumer journey for initial acquisition as well as repurchase
- Develop a robust process for creative testing to inform how we capture and design assets
- Oversee external agencies for social, affiliate, email, and programmatic to maximize outcomes
- Partner with the eComm to optimize the on-site and off-site landing page experience
- Support broader marketing efforts across different country and regulatory environments
- Research and synthesize key technology and competitive trends to identify opportunities
