Growth Marketing Manager

Skills
B2B MarketingCustomer AcquisitionGrowth HackingGrowth MarketingMarketingMarketing AutomationPerformance Reviews
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years growth marketing experience at a B2C consumer product brand or agency
  • Excellent verbal & written communication skills at different levels of the organization
  • Strong project management skills and familiarity with tools like Asana and JIRA
  • Solid understanding of attribution between platforms and analytics tools like GA4
  • Comfort working in a fast-paced startup environment with higher levels of autonomy
  • Experience working within the Shopify ecosystem, including apps, a major plus
  • Experience working in regulated industries a plus

Day to day

  • Manage performance and revenue reporting as well as the corresponding budget
  • Understand the consumer journey for initial acquisition as well as repurchase
  • Develop a robust process for creative testing to inform how we capture and design assets
  • Oversee external agencies for social, affiliate, email, and programmatic to maximize outcomes
  • Partner with the eComm to optimize the on-site and off-site landing page experience
  • Support broader marketing efforts across different country and regulatory environments
  • Research and synthesize key technology and competitive trends to identify opportunities