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Growth Marketing Manager
Skills
CampaignsGrowth MarketingHubspotMarketing Campaign ManagementMulti-Touch
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years in growth marketing demand generation or campaign management in B2B SaaS
- Hands-on HubSpot experience building workflows and automation
- Proven campaigns that moved pipeline not just impressions
- Experience working with SDR or sales teams on outbound and lead quality
- Data-driven mindset with ability to analyse and act on results
Day to day
- Own and execute multi-touch marketing campaigns across email events webinars content syndication and partner channels
- Build and optimise nurture programmes based on behaviour segment and intent signals
- Create and refine outbound sequences including copy cadence A/B testing and iteration
- Manage HubSpot automation workflows lead scoring segmentation lifecycle management and sales handoff
- Track campaign performance and report on MQLs SQLs pipeline contribution and sequence conversion to leadership