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Growth Marketing Manager
Skills
A/B TestingAccount MarketingCampaignsCustomer AcquisitionGo-To-Market StrategyGrowth HackingGrowth Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in marketing business communication or related field.
- Minimum of 5 years’ of growth and/or performance marketing experience.
- Proven track record in running revenue & pipeline campaigns and expertise in paid customer acquisition and SEO.
- Strong understanding of ABM principles and experience in executing ABM campaigns.
- Excellent analytical skills and proficiency with Google Analytics and other web measurement tools.
- Exceptional organizational and project management skills with ability to manage multiple projects efficiently.
- Flexibility to adapt and align with business needs.
Nice to have
- Google Analytics
- Google Tag Manager
- Google Search Console
- Hubspot
Day to day
- Understand business goals and develop multi-channel growth campaigns.
- Lead paid customer acquisition across SEM and Paid Social optimizing for ROI and conversion.
- Oversee SEO initiatives and improve search rankings.
- Develop and execute ABM campaigns targeting key accounts.
- Work cross-functionally with teams to inform content strategy and align marketing programs.
- Leverage data and insights to produce impactful marketing creative and optimize CAC.
- Spearhead marketing channel expansion through A/B testing and data interpretation.