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Growth Marketing Manager

Skills
AdvertisingB2B MarketingB2C MarketingBusiness-To-BusinessCustomer AcquisitionDigital MarketingGoogle Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2-4 years in B2B SaaS and/or B2C growth marketing at a small to mid-sized company
  • Experience in health fitness or apparel tech preferred
  • Proven success in multi-channel digital acquisition across LinkedIn Google SEO SEM and email automation
  • Experience with Google Analytics Google Search Console and SEMrush
  • Experience optimizing Hubspot App Store Ads Meta ads or Google UAC
  • Ability to use AI tools for content creation enrichment testing and optimization
  • Strong organization and cross-functional collaboration skills
  • Strong data instincts and focus on improving metrics
  • Experience in small teams or startup environments

Nice to have

  • Startup experience
  • Health wellness exposure
  • Mobile app exposure
  • Entrepreneurial mindset
  • High accountability
  • Analytical

Day to day

  • Own and optimize multi-channel growth campaigns across B2B and B2C segments, driving pipeline, acquisition, activation, and retention.
  • Build cross-functional programs with Sales, Client Success, and Leadership, translating technical product value into clear outcome-focused messaging.
  • Analyze performance data, test new channels and creative approaches, and improve funnels, landing pages, and automation workflows week over week.