Growth Marketing Manager
Skills
Analytical SkillsBrand ActivationCross-Functional CollaborationsExperiential MarketingExploitMarketingNew Marketing Channels
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5-7+ years in growth brand or marketing roles with a track record of moving the needle
- Proven ability to ideate and execute non-traditional campaigns that drive measurable results
- Comfortable operating at both strategic level brand positioning and tactical level hands-on execution
- Analytical thinker who thrives on testing iteration and data-driven decisions
- Creative risk-taker who's resourceful and thrives in ambiguity
- Bonus: experience with two-sided marketplaces or community-driven platforms
Nice to have
- Analytical
- Creative
- Resourceful
- Ambiguous environment
- Experimental mindset
Day to day
- Design and run scrappy high-impact growth experiments that unlock guest and host acquisition
- Identify and exploit unconventional growth levers through guerrilla activations creator collabs and local brand stunts
- Concept plan and launch IRL activations and partnerships that build cultural buzz and convert new users
- Track growth KPIs iterate quickly and collaborate across Product Ops and Design to scale what works