Remote Growth Marketing Manager Job in United States Twilio

Who you are

• Minimum of 5 years of experience in growth marketing function with a focus on program management in a SaaS organization
• Prior experience with Marketo is essential and experience with Twilio Segment or a reverse ETL platform is highly advantageous
• Strong expertise in designing and executing omnichannel marketing programs across various channels
• Proven ability to set up and manage complex cross-channel marketing campaigns that utilize data/event triggers to drive customer engagement and retention
• Excellent understanding of customer lifecycle stages and the ability to create seamless transitions between them
• Strong analytical skills with the capability to leverage data to inform marketing strategies and decisions
• Exceptional project management skills with experience collaborating across multiple teams and stakeholders
• Excellent communication and collaboration skills with the ability to work effectively in a team-oriented environment

What the job involves

• Lead and optimize marketing programs across the entire customer lifecycle
• Coordinate and execute omnichannel campaigns including email website Twilio console SMS and in-app channels
• Ensure seamless transitions between different stages of the customer lifecycle to create a smooth and unified customer journey
• Design and implement best-in-class experiments to test and optimize campaign performance across multiple channels
• Collaborate closely with Marketing Operations to align strategies and tactics throughout the customer lifecycle
• Work with the Analytics team to develop and launch data-driven programs leveraging Twilio Segment and other data products to enhance marketing efforts
• Monitor and analyze campaign performance using data-driven insights to improve outcomes and drive success