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Growth Marketing Manager

Skills
Ad ServingCampaignsDigital MarketingGoogle AnalyticsGrowth MarketingLead GenerationMarketing Campaigns
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3-8 years of experience in growth marketing with a focus on enterprise SaaS products
  • Familiarity with and passion for generative AI technologies
  • Demonstrable experience in successfully scaling and optimizing digital marketing campaigns
  • Strong analytical skills, with the ability to use data to inform decisions and drive growth
  • Knowledge of the latest marketing technologies and trends, with a particular interest in AI and enterprise software solutions
  • Ability to successfully partner and align with cross-functional teams and stakeholders
  • Experience with market automation and digital analytics tools such as Salesforce Marketing Cloud (SFMC), Pardot, and Google Analytics 4 (GA4)
  • Excellent communication and teamwork skills and strong interest in operating in a fast-paced environment
  • Comfort with ambiguity and shifting priorities based on market needs
  • Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded

Day to day

  • Drive awareness and generate leads for the enterprise-grade AI engine, Fuel iX
  • Develop and execute growth marketing strategies to increase brand awareness and generate leads
  • Utilize a data-driven approach to identify opportunities and optimize marketing campaigns across multiple channels
  • Align marketing strategies with product capabilities and market needs
  • Implement A/B optimization strategies to improve conversion rates and user engagement
  • Leverage analytics tools to track performance metrics and ROI and adjust tactics as necessary
  • Work with content and design teams to manage the completion of content development and artifacts for publication.