RRemoteville

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ZBD logoZBD

Growth Marketing Manager

Skills
Customer AcquisitionDigital MarketingGrowth MarketingGrowth StrategiesGrowth-OrientedMarketing CampaignsMarketing Programs
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3-4+ years hands-on experience with growth team or growth-oriented marketing programs
  • Experience running UA campaigns, with an emphasis on digital platforms - Google (incl. search and YouTube), Offerwalls and Programmatics
  • Analytical mindset with an understanding of the entire digital marketing process
  • Strong understanding of the mobile app ecosystem
  • Ability to multitask and manage multiple projects at once in a fast-paced environment
  • Excellent communication and teamwork skills

Nice to have

  • Growth mindset
  • Self-motivated
  • Ambitious
  • Passionate about marketing and digital media innovation

Day to day

  • Develop and execute multi-channel marketing campaigns and paid media plans to drive user acquisition
  • Establish channel/campaign KPIs and ensure programs deliver on targets
  • Identify opportunities to improve or scale performance, continuously optimizing campaigns to meet and exceed goals
  • Strategize, test, and evaluate creatives, working with internal and external creative teams
  • Stay aware of industry trends and competitor activities to identify opportunities
  • Drive best-practice SEO strategy and execution across channels
  • Utilize analytics platforms to monitor campaign performance, user behavior, and conversion rates
  • Adjust marketing strategies to improve overall effectiveness and ROI
  • Manage and maintain marketing communication and placements within the ZBD ecosystem
  • Manage and maintain App Store and Google Play presence, including research, updates, optimization, and testing